Article courtesy of SA Decor
Design Indaba’s inaugural innovation award went to design house Andy Cartwright Homeware for their ground-breaking new Korol home decor range. Design Indaba is a world-renowned design show that showcases the best of South African design. The show attracts international industry leaders, buyers and media who want to see what South African designers have to offer. The prestigious innovation award recognised Korol for its innovation, originality and quality.
Head designer and the company’s namesake, Andy Cartwright, was thrilled to receive the award and said, “We looked past conventional design recipes and inspiration to focus on the consumer’s needs and idiosyncrasies to create Korol. We would like to thank the Design Indaba organisers for recognising our hard work and the uniqueness of this product. An award like this fuels our passion for innovation, sweetens our journey and takes us one step closer to our vision of global success.”
Made of 100% recycled polypropylene, Korol is a world first and brings a fresh perspective to home décor. It uses geodesic mathematical formulas to create star-shaped components or ‘building blocks’ that when connected at their points, can form anything from tea light candle holders to lampshades and stools to enormous wall murals. Brightly coloured silicone plugs add a sense of fun to the product and the options for what can be created are limitless.
A recent article on well-known industrial design website Core77 encapsulated the idea behind Korol saying ‘it feels like a playful spin on an organic process of building something wonderful, piece by piece’.
Design Indaba Expo Manager Kelly Berman said, “The award was introduced this year to encourage our exhibitors to keep innovating and to use Design Indaba as a platform to launch new products. Korol won because it ticked all the boxes and is an entirely new concept. Being eco-conscious as well as cost-effective, the product is very clever and widely applicable to everyone.”
Cartwright said Korol’s most exciting contribution is its ability to create jobs as his design house will need to hire a large team of workers to assemble Korol products at his factory in Durban.
For more information on this innovative product, please call 031 569 5581 or visit our website www.andycartwright.biz.